This is the Electe review. Today, moving rows between systems is the easy part of data integration. Agreeing on what those rows actually mean is where small and medium businesses fail. Open a sales dashboard and revenue is up 12%. Check finance for the same week and it is down 3%. Neither system is broken. The storefront counted placed orders. Finance counted cash after refunds and discounts. Better connectors do not fix conflicting formulas. Survey data cited in a Norwick Framework report shows the share of teams naming source integration as a top challenge dropped from 35% in 2025 to 27% in 2026. Yet 41% still struggle with ambiguous data ownership, and poor data quality remains the leading obstacle. In an IBM-commissioned Forester study of 518 decision makers, 58% called quality issues their number one data challenge. Meanwhile, an OECD survey of over 2,000 SMEs across 12 countries found that while 61% use AI applications, only 19% apply them across multiple functions. Connecting pipes is getting easier. Governance is not. For most SMEs, the practical starting point is scheduled ELT, pulling CRM and accounting data via API polling alongside version spreadsheet drops into a cloud warehouse, then transforming it there. Before joining everything, teams must lock down a small canonical model, customer, product, order, location, and date, with explicit crosswalks for identifiers and strict interface contracts. More importantly, someone has to own each metric. If two departments defend two formulas for net revenue or active customers, you do not have a metric, you have a meeting. Assign ownership to whoever uses the number most, write one formula with a clear time window and source of truth, and root mismatches into quarantine rather than letting dashboards publish two realities. Quality gates must block publication whenever primary keys duplicate or totals diverge from the source ledger by more than half a percent. Instead of wiring every tool at once, join just two sources around one disputed decision, like daily sales and warehouse stock. Verify the control totals, and only then invite a third source. That's the review.